On friday i was able to hang out with Hanna, the marketing lady. It was fun, but because it was the end of the season there was not much to do. Saturday i had to miss because i had to go to Maine to sign some documents for a car loan.
Sustainability -- Marketing creates financial sustainability because it spreads the word out about the mountain. People would not know about the mountain if they didnt market it.
Service - There is not much of a service to people except for when they market events and sales. It creates a way for the public to know about whats going on
Safety - There is not much to do with safety when marketing. The only thing i can think of is that they create the snow report so people can know how the skiing is and not come on certain days if they dont have the skills required to ski ice or mash potatoes
The guest - They get benefited because they get to learn about things going on at the mountain
The employee - They also learn things about the mountain through marketing, but because marketing gets skier visits, they are able to have a job
The owner - They get the benefit of skier visits. With a good marketing campaign, lots of skiers will come to the mountain.
Monday, March 19, 2012
Sunday, March 11, 2012
Burke mountain maintenance
On friday i got to work with Jack in the maintenance shop and i helped do an oil change and lube job on a groomer. On Saturday i hung out with Tim in the morning and then did some guest service things in the after noon like take pictures of people with burkie the bear. i will focus my 6 questions on maintenance for this blog.
Sustainability -- The maintenance shop is environmentally sustainable because they recycle all of their used oils and any bit that gets spilled on the floor is cleaned up quickly.
Service - They keep the groomers and other equipment in good repair so that the mountain can offer groomed trails. With out regular maintenance the groomers would fail and not work.
Safety - This is a big thing in the maintenance shop because you are working with a lot of dangerous tools. They require eye protection when working with tools and proper footwear because the floor is very slippery from the snow melting off the groomers.
The consumer benefits because with out proper maintenance on equipment the machinery would break and then the snow surface would be worse than it already is this year.
The employee benefits because its a year round job. they must repair other machinery like tractors and chainsaws in the summer.
The owner benefits because with proper maintenance repair costs will be lowered, but they do spend a big chunk of money in maintenance.
Sustainability -- The maintenance shop is environmentally sustainable because they recycle all of their used oils and any bit that gets spilled on the floor is cleaned up quickly.
Service - They keep the groomers and other equipment in good repair so that the mountain can offer groomed trails. With out regular maintenance the groomers would fail and not work.
Safety - This is a big thing in the maintenance shop because you are working with a lot of dangerous tools. They require eye protection when working with tools and proper footwear because the floor is very slippery from the snow melting off the groomers.
The consumer benefits because with out proper maintenance on equipment the machinery would break and then the snow surface would be worse than it already is this year.
The employee benefits because its a year round job. they must repair other machinery like tractors and chainsaws in the summer.
The owner benefits because with proper maintenance repair costs will be lowered, but they do spend a big chunk of money in maintenance.
Monday, March 5, 2012
First weekend at Burke
The first weekend at burke i had to work at the dog sled dash. Basically i just sold t-shirts all day and helped direct people where they needed to go. It was all part of the special events department.
Service - Special events creates a unique service for customers. They break up the every day skiing and add new things into the mix to keep interest in the ski area. They also bring people who may not ski to the mountain to get their money.
Safety - There was not really any safety factors that substantial with this event. They did have a mobile medic tent and they had road crossing which they took alot of safety precautions with, but other than that it was not a very dangerous event.
Sustainability - Special events help create financial sustainability because it can generate new revenues and helps bring people who may not ski or snowboard to come spend their money. It also increases skier visits for the day because people want to see the events from the hill. The dog sled race did not really help with that though because it was held a few miles from the mountain.
The guest - They get the benefit of seeing something different besides just skiing. It creates a break from the every day skiing activities and they can interact with a different crowed of people
The Employee - Events create a super stressful situation and they must be up super early, but when the event is completed everyone is super happy. It also helps give some employees who may not work a lot more hours.
The owner - Creates a new stream of revenue for the owner and also helps keep guests happy. Events usually attract a lot of people who may not normally go to the mountain.
Service - Special events creates a unique service for customers. They break up the every day skiing and add new things into the mix to keep interest in the ski area. They also bring people who may not ski to the mountain to get their money.
Safety - There was not really any safety factors that substantial with this event. They did have a mobile medic tent and they had road crossing which they took alot of safety precautions with, but other than that it was not a very dangerous event.
Sustainability - Special events help create financial sustainability because it can generate new revenues and helps bring people who may not ski or snowboard to come spend their money. It also increases skier visits for the day because people want to see the events from the hill. The dog sled race did not really help with that though because it was held a few miles from the mountain.
The guest - They get the benefit of seeing something different besides just skiing. It creates a break from the every day skiing activities and they can interact with a different crowed of people
The Employee - Events create a super stressful situation and they must be up super early, but when the event is completed everyone is super happy. It also helps give some employees who may not work a lot more hours.
The owner - Creates a new stream of revenue for the owner and also helps keep guests happy. Events usually attract a lot of people who may not normally go to the mountain.
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