Monday, March 19, 2012

Marketing

On friday i was able to hang out with Hanna, the marketing lady.  It was fun, but because it was the end of the season there was not much to do.  Saturday i had to miss because i had to go to  Maine to sign some documents for a car loan.

Sustainability -- Marketing creates financial sustainability because it spreads the word out about the mountain.  People would not know about the mountain if they didnt market it.

Service - There is not much of a service to people except for when they market events and sales.  It creates a way for the public to know about whats going on

Safety - There is not much to do with safety when marketing.  The only thing i can think of is that they create the snow report so people can know how the skiing is and not come on certain days if they dont have the skills required to ski ice or mash potatoes

The guest - They get benefited because they get to learn about things going on at the mountain

The employee - They also learn things about the mountain through marketing, but because marketing gets skier visits, they are able to have a job

The owner - They get the benefit of skier visits.  With a good marketing campaign, lots of skiers will come to the mountain.

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